Netflix To Launch Latest F1 Docuseries
F1 Academy has teamed up with production company Hello Sunshine to launch a new Netflix documentary series for the all-female racing championship.
Hello Sunshine, which was founded by Hollywood star Reese Witherspoon, has already started production on the series, which will launch globally in 2025.
The series will offer behind-the-scenes and storytelling content for F1 Academy, which is currently in its second season, following its inception in 2023.
The 2024 F1 Academy campaign is being broadcast in more than 160 International territories, with the docuseries set to drive global exposure for the league and its drivers.
F1 Academy will be hoping to emulate the successes of the hugely popular Netflix series Drive to Survive, which has had a significant impact on Formula 1’s broadcast figures and commercial revenue since launching in 2019.
A study led by Morning Consult in 2022 found that 53% of US Formula 1 fans had cited Drive to Survive as a reason as to why they started following the sport.
Susie Wolff, Managing Director of F1 Academy, said, “We want to be the rocket fuel that drives female participation in our sport, both on and off the track.
“To have the F1 Academy docuseries launch globally with Netflix is not just a huge step forward in visibility for our mission, but also a resounding statement about the momentum and demand for women’s sport.
“We want to inspire and empower the next generation of young women, and Netflix will open up F1 Academy to a global audience of existing and future fans.”
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