F1 Announces Crypto.com As Inaugural Partner For Sprint Series

Formula 1 has announced cryptocurrency platform Crypto.com as a new Global Partner, as well as the Inaugural partner of the new F1 Sprint series, which will debut the year.

The first event will take place at Silverstone on Saturday 17th July, ahead of the F1 Pirelli British Grand Prix, and will take the Saturday afternoon place of qualifying at a number of races this season, trialling a new format aimed at making the race weekend more appealing.

Crypto.com will have a trackside presence at every race for the remainder of the season as part of the global partnership deal. 

The crypto platform will also become the Official Cryptocurrency Sponsor and NFT Partner of F1, with the pair aiming to ‘democratize the world of cryptocurrency for fans’, through education and experiences, while Crypto.com will also present a new award – which will be announced ahead of the Belgian Grand Prix. 

The deal was brokered by CAA as part of its global representation of F1.

“We are pleased to welcome Crypto.com to the Formula 1 family, as we continue to attract progressive global brands anchored in performance and innovation,” said Stefano Domenicali, President and CEO, Formula 1.

Ben Pincus, Director of Commercial Partnerships at Formula 1, said: “We are thrilled to announce Crypto.com as a Global Partner and lead partner of the Sprint event as we bring this exciting new format to fans for the first time this year. 

“We will rely heavily on their expertise as we explore the world of cryptocurrency, an area we are very interested in, and this will be the first time as a sport we are able to offer fans the opportunity to explore this exciting world as we further increase our digital presence. Crypto.com are revered in the industry and their experience was key in the decision to partner with them, as well as the company’s commitment to becoming carbon negative, as we continue to move towards sustainability goals of our own.” 

Kris Marszalek, co-Founder and CEO of Crypto.com, added: “We are extremely proud to be the first cryptocurrency sponsor of Formula 1, joining a prestigious collection of brands supporting a sport with technology and innovation at its core. 

“We look forward to many years of innovating together, and will begin at the Belgian Grand Prix where we will present a brand new award. We’re also excited to partner with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways.”