F1 Announces Msc Cruises As A Global Partner
Formula 1 has announced MSC Cruises, as a Global Partner for the upcoming 2022 season.
The multi-year deal, which began at the Formula 1 Gulf Air Bahrain Grand Prix 2022 on 20th March, will see Swiss-based MSC Cruises, one of the world’s largest and fastest-growing cruise brands, become the Official Cruise Partner of Formula 1.
MSC Cruises and Formula 1 will be collaborating to bring some of MSC’s most technologically advanced and glamorous ships port-side during select Grand Prix weekends, enabling MSC Cruises to showcase their offering and drive global visibility for the brand.
MSC Cruises will also unite with Formula 1 to continue to drive towards sustainable change. Both companies have committed to becoming net-zero carbon and continue to focus on environmental technologies and solutions.
President & CEO of Formula 1, Stefano Domenicali, said, “We are thrilled to announce MSC Cruises as a new Global Partner of Formula 1, bringing together two truly global brands. It is a perfect partnership with both of us focussed on delivering the best experience for our fans and customers globally and combining entertainment, luxury, and service. We are both committed to Page 2 of 3 sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand.”
MSC Cruises’ Executive Chairman, Pier Francesco Vago, commented, “There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next generation technologies – both maritime and environmental in our case – to build the future of our industries in a sustainable way. We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations. We are looking forward to developing our relationship together as this exciting season unfolds.”
