F1 Driver Launches New Brand & Website
Red Bull Racing F1 driver Daniel Ricciardo has officially launched a new personal website and brand ahead of the 2016 season.
The new brand identity incorporates the driver’s initials while “conveying the image of a contemporary fashion brand; which is both formal in design and sleek in application,” according to an official press release.
The new website – www.danielricciardo.com – covers the driver on the track as well as the man away from the grid. Moving forward, the website will also become a hub for fans to view exclusive Daniel Ricciardo content.
Daniel said: “I felt it was the right time to mix things up. At the end of last season I sat down with my team at ARETÉ and we started throwing some ideas around. I have strong ideas and wanted to create something fresh and different, which I believe I have. I’m stoked with the new branding and hope you like the new website and the plans we’ve made for later in the year.”
Simon Bayliff, founder and CEO at ARETÉ added: “Daniel is looking forward to an exciting season with the Red Bull Racing team and we felt it was the right time to work closely with him in producing an identity that reflects Daniel’s individuality and his passion for F1. With www.danielricciardo.com we have created an interactive platform for Daniel’s global fan base that will capture exclusive content throughout the Formula 1 season.”
