F1 To Launch Global Exhibition
Formula 1 has reached an agreement to produce an international travelling exhibition and immersive experience covering the past, present, and future of the FIA Formula 1 World Championship, partnering with London-based production studio Round Room Studios.
The Formula 1 Exhibition will include historic artefacts, new commissions and will use unprecedented access to the film archives at Formula 1 to deliver an immersive and interactive journey through the extraordinary story of motorsport’s greatest spectacle.
Round Room Studios, which has offices in both London and New York, will design and produce the exhibition. The company has produced or promoted numerous high-profile exhibitions such as Jurassic World: The Exhibition, Tupac Shakur. Wake Me When I’m Free, and Mandela: The Official Exhibition.
Curated by a renowned cast of Formula 1 experts, historians and journalists, this is the first official exhibition in Formula 1 history. It will include iconic race cars and special contributions from the legends of the sport.
It will be developed in partnership with Manhattan West, a global strategic investments company.
Brandon Snow, Managing Director, Commercial, Formula 1, said, “Formula 1 has seen explosive growth over recent years, and our growing fanbase is at the heart of everything we do. The launch of a world-class international exhibition for fans around the world to experience and enjoy, led by a best-in-class production company, is a natural next step for our sport.
“Having watched its creative development come to life, we couldn’t be more excited by this project’s potential – it takes audiences ‘behind the curtain’ and celebrates F1’s rich history and heritage like never before.
“This will be a destination for every fan and we’re grateful to the many organisations and personalities from across Formula 1 that have contributed to this spectacular new show.”
Tim Harvey, Lead Producer & Managing Partner at Round Room Studios, said, “The Formula 1 Exhibition will be the first major exhibition in the history of Grand Prix racing. The show combines new, immersive technologies that bring to life F1’s spectacular stories in a dramatic manner, as well as fun, interactive spaces that provide different perspectives on the sport’s past, present and future.
“Over the last three years we’ve worked closely with a wide range of contributors, from iconic teams to legendary designers and champion drivers. Next year, we open the doors on a next-generation entertainment experience that will capture the imagination of all its visitors – from avid fans to young kids and families – we can’t wait!”
Details of the first Formula 1 Exhibition showing will be announced in autumn 2022.
