Shorts: F1, Leicester Tigers, Women’s Sport Trust
London based, sports marketing agency YRDS has signed Danish Formula 1 driver Kevin Magnussen to its growing athlete roster.
Magnussen made his return to racing in 2022 with Haas, after previously driving for the US-based team between 2017 and 2020.
The 32-year-old, who began his Formula One career in 2014 with McLaren, has also competed for Renault.
Dan Underwood, Co-Founder at YRDS, said, “Kevin is an exceptional global athlete who embodies the spirit of determination, resilience and elite performance – values that are core to us at YRDS.”
“I’m really excited to join YRDS and explore new opportunities and showcase more sides of myself that perhaps fans haven’t seen,” Magnussen added.
Premiership rugby side Leicester Tigers have renewed their partnership with Yakult for the 2024/25 season.
After first becoming an associate partner of the club in 2021, the fermented milk drinks brand has strengthened its collaboration with Tigers to support the health and wellbeing of the senior men’s side.
Yakult’s involvement will include digital and social activations around the club’s Welford Road Stadium home, as well as providing the Tigers first team with their gut-health focused product.
Andrea Pinchen, CEO at Leicester Tigers, said, “It’s great to renew our deal with Yakult, who are contributors to the club in more ways than one. Their support of Leicester Tigers extends to being a part of our players’ preparation and recovery programmes.
“We have had a brilliant working relationship with them during the past three years and look forward to continuing it into the future.”
The London based charity, Women’s Sport Trust (WST), has appointed Suzy Levy as its new Chair of Trustees.
Levy, who takes her new role after more than a decade of serving on the organisation’s board, will be joined by four new Trustees: Stefanie Reid, Patrick Massey, Melissa Robertson, and Russell James.
Tammy Parlour, CEO and Co-Founder of WST said, “I am thrilled that Suzy accepted the opportunity to step up to the role of Chair. She has been an excellent strategic advisor since she joined the board and her understanding of how to navigate change is a huge asset given women’s sport trajectory.
“It’s also exciting to be adding such depth of experience to our board. This cohort of Trustees are the best in their respective fields, and I look forward to working with them to shape our strategy and campaigning.”
Aston Villa TV presenter Kate Tracey has been named as an official UK brand ambassador for gambling brand Betano.
The company serves as the Premier League’s front-of-shirt sponsor, after signing a two year deal ahead of the 2024/25 season, which is reportedly worth £40m over its duration.
Tracey will deliver exclusive content and competitions for UK sports fans. The sports broadcaster has previous experience across horse racing, football and is currently a presenter for Sky Sports Racing.
“I’m really looking forward to working with Betano,” Tracey said.
“I can’t wait to bring their UK customers behind the scenes at some fantastic events, share my insights on the big moments, and offer them exclusive rewards through engaging competitions that they won’t find anywhere else.”
Memorabilia auction platform MatchWornShirt has launched ‘Balls for Balls’ campaign in partnership with Movember.
The campaign will see MatchWornShirt partner with a number of football clubs, including Chelsea, Tottenham Hotspur, AC Milan, and Paris Saint Germain, to facilitate a series of auctions, giving fans the opportunity to bid on match-used and signed balls.
Fans and collectors will have the chance to own a piece of football history whilst raising vital awareness and funds for the men’s mental health charity, Movember.
Tijmen Zonderwijk, Co-Founder of MatchWornShirt, said, “We’re very proud to partner with Movember in support of their life-saving work.
“By offering fans the chance to own and cherish these incredible squad signed balls – each with their own story and unique place in football history – we hope to not only raise vital funds for this great charity, but also to start important conversations around men’s health issues.”
The auctions will take place on the MatchWornShirt website and app from 28th October to until 24th November, with a donation from the net proceeds going directly to support Movember’s life-saving initiatives across mental health, suicide prevention, prostate cancer and testicular cancer.
Super League Basketball (SLB) has revealed Motorpoint Arena, Nottingham as host of the inaugural cup final on 9th March 2025.
The event will feature back-to-back men’s and women’s finals and activities planned for all ages, creating a festival-like atmosphere.
Pre-sale tickets will be launched at 9am on Thursday, 31st October before going on general sale at 9am on Thursday 7th November.
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