F1’s Max Chilton Signs Blippar Partnership
Mobile visual discovery app, Blippar, kicked off its new partnership with Formula One driver Max Chilton at his first British Grand Prix at Silverstone this weekend.
The Marussia driver finished 17th in a race heavily-affected by a number of dramatic tyre failures.
Max is the youngest of the four British drivers competing in this year’s Formula One World Championship, and in his debut year in the sport has completed every Grand Prix so far this season, including a 14th place finish in Monaco.
Blippar, the smartphone app, is being used for the first time in Formula One racing.
The app, which recognises images such as logos, adverts and other two dimensional graphics offers fans a new way to connect to an interactive experience through image recognition on their phone.
Over the coming weeks Blippar will incorporate more sponsors on the Marussia F1 Team car, unlocking games, additional content and behind the scenes footage.
Max said: ‘Blippar is an innovative way for the fans to interact with us and gain access to more content for the team and the car. It is great to have them involved for such an exciting weekend for me at the British Grand Prix.’
Blippar CEO and founder, Ambarish Mitra added: ‘This is a momentous occasion for us as a company and for me as a lifelong Formula One fan. Partnering with Max enables us to showcase our technology whilst transporting Formula One fans to a rich world of multimedia content simply through the medium of a logo on a car or other print media. It is extremely exciting that our logo will be beamed into millions of homes around the world. We hope this serves as an inspiration to other British tech start-ups who refuse to think small.’
