FA Announce Three New Partners For Euro 2022
The FA has announced three new national partners of the UEFA Women’s EURO 2022, with the line up now including the LEGO Group, Pandora and Starling Bank.
The competition’s partnership with the LEGO Group forms part of the company’s ongoing commitment to champion girls who rebuild the world through creative problem solving and their ‘Ready for Girls’ campaign, celebrating girls who rebuild the story of old-fashioned gender norms.
The partnership with Pandora is aligned to their mission of giving a voice to people’s loves and passions, highlighting the vital role team sport can play in equipping young people with self-confidence and a sense of identity.
Starling Bank has been named the official national banking partner for the tournament and as part of it’s involvement, the bank will showcase its commitment to health & wellbeing, empowerment and equality.
Guy-Laurent Epstein, Director of Marketing at UEFA, said “The addition of these three major brands is further proof of the scale of this event and our ambition to make it the biggest women’s European sport event ever. It is important for us to have partners on board who share the same values, working together collectively to deliver what is set to be a record-breaking tournament that further grows the women’s game.”
The partnership announcement comes just two days before the tournament’s final draw on the 28th October, with the public ballot for tickets opening that evening.
The UEFA Women’s EURO 2022 tournament takes place across nine cities in England from 6 July – 31 July 2022.
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