The FA Launches Grassroots Campaign
The Football Association is launching a new campaign called ‘Football Needs You’ in a bid to promote its grassroots coaching and refereeing initiative.
The ambitious target for the new ‘Football Needs’ campaign is to encourage 50,000 new Level I coaches by 2011 and 8,000 new referees by 2012.?
In a bid to get people to involved at grassroots level, England Coach Stuart Pearce and 2010 FA Cup Final referee Chris Foy have joined grassroots coaches in the new ‘Football Needs’ cinema adverts.??
The adverts take a light-hearted look at the unassuming characters at the forefront of the grassroots coaching and refereeing scene in a ‘Never Mind the Buzzocks’ style spoof.
??Julian Eccles, The FA’s Group Director of Marketing & Communications, said: ‘This campaign is the first of a series The FA will be running during the season. We will be using a variety of techniques to reach new audiences to encourage them to get into football.’
‘These will include, for the first time, the use of ads in over 200 cinemas as well as conventional online techniques combined with our own channels such as FATV and TheFA.com.’
The FA’s ‘Football Needs’ campaign forms part of the National Game strategy, a £200m pound investment in grassroots football.
The Get Into Coaching objectives are supported by McDonalds and the Get Into Refereeing campaign runs in association with Carlsberg.
