FA Pushes Website As It Continues Search

England’s dismal World Cup campaign continues to have an effect on the FA’s search for a premium sponsor as the team trained with a kit promoting the FA’s website.

??The FA’s long-standing deal with Nationwide expired after the World Cup and has yet to find a replacement, reportedly turning down a decreased offer from the building society to renew its deal.??

Fabio Capello’s squad trained with a kit bearing the slogan ‘Get Into Football – the FA.com’, ahead of the friendly with Hungary at Wembley.??

The FA recruited IMG to search for a business that was willing to part with £30m over four years before the World Cup, however, due to a poor performance on the pitch the FA is reportedly willing to accept that the partnership will be of lower value.??

It has been reported that the FA has been in discussions with a number of parties over the premium sponsorship.