FA Rebrands Wembley To Attract New Sponsors

The Football Association has rebranded the identity of Wembley Stadium as it looks to sell the venue as a multi-purpose site to new sponsors.

As part of the FA’s four-year sponsorship programme it is looking to appoint a lead partner which, potentially, could see a change in the Stadium’s name.

The new identity has been created by brand consultancy Bulletproof and uses the strap line ‘inspiring memories’.

The ground will continue to be used for non-footballing events such as NFL games and the London 2012 Olympics.

The stadium has come under heavy scrutiny for the state of its pitch recently – which many believe to be caused by the ground hosting other sporting events.

The re-branding comes at a crucial time for the FA and England’s 2018 World Cup bid after Lord Triesman stood down as FA chairman after what he called ‘entrapment’ by the Mail on Sunday.

Alex Horne was named as the new general secretary last week and is a former managing director of Wembley Stadium.