FA Reveals Plans To Rebuild Fan Support
The Football Association has announced plans for ‘Together for England’ – a new campaign that will aim to ‘inspire football fans to show their support for the England’ – as Roy Hodgson’s side begins its qualifying campaign for the UEFA Euro 2016 Finals.
The FA sees Together for England as the start of a process that it hopes will inspire football fans to get behind the national team by bringing supporters and players closer together.
The new campaign comes after the national’s side toiled to a 1-0 win over Norway in a friendly on Wednesday evening in front of just 40,181 fans – England’s lowest attendance since Wembley reopened in 2007.
According to the FA, the organisation will be directly engaging with supporters as part of the ongoing campaign development and execution in order to gain insight from the fans themselves.
Together for England was created by marketing agency Futureproof, who will develop a fully integrated campaign to be rolled out across marketing materials including advertising, matchday programmes and tickets, eCRM and stadium digital media. PR elements of the campaign will be executed by The FA’s retained agency, Mischief PR.
The campaign will also see The FA create a Club Wembley Private Box with a bespoke England theme that will be utilised for fan competitions for home fixtures. The hope is Together for England will engage fans and create support for a new generation of players including the likes of Raheem Sterling, Daniel Sturridge and Ross Barkley.
Russell James, Head of Marketing for The FA, said: ‘The start of the UEFA Euro 2016 qualification campaign represents a new era for the England team – with a group of young and exciting players that the nation can be proud of. It also provides the opportunity to build a connection with England fans and the campaign developed by Futureproof will allow The FA to do that.’
‘The aim of Together for England is to revive fans’ belief by demonstrating passion and pride.’
Matt Campbell, Co-Founder and Executive Creative Director of Futureproof, added: ‘As a huge England fan, the brief has been a joy to work on. The campaign is designed to illustrate the importance that both fans and players place upon England. It heroes the St George’s cross – the icon that fans choose to represent themselves at Wembley and abroad. I hope that it will bring players and fans closer together in their joint quest for English footballing success.’
