FA Unveils Telekom Malaysia Deal

The Football Association has announced a new licensing agreement with Telekom Malaysia (TM) in the run-up to the World Cup in South Africa this summer.

The partnership allows Telekom Malaysia to have the exclusive use of the England crest and England player imagery in Malaysia.

The agreement with TM will strengthen an objective of The FA to partner with leading organisations in Asia and also reinforce the England team brand in the international sector.

As part of its agreement with The FA, TM plans to produce merchandise bearing the England trademarks.

TM will be launching its new master brand – ‘World Football Heroes’ in a bid to promote Malaysian football to the domestic and international markets soon.