Facebook Unveils 360-degree Video
New Balance has unveiled a whole new 360° experience with ambassador and Manchester City captain Vincent Kompany. The video works either by using the YouTube app on your phone and moving the handset to follow Vincent around, or by clicking the arrows on screen.
Meanwhile, Jordan Valinsky takes us behind the scenes of Facebook’s 360-degree videos…
The social network showed off panoramic videos from Star Wars, Vice, NBC’s Saturday Night Live, LeBron James and GoPro today. Without the need for a clunky piece of head gear, the virtual reality videos work by users dragging around their cursors while it plays, letting them “explore” the scene.
“To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously,” explains Facebook’s video engineering director Maher Saba in a blog post.
The videos were created using Oculus’ technology, a virtual reality company the company acquired last year. So far, the videos only work on the on Google Chrome (not Safari) and on Android devices, but not on iOS just yet.
Before expanding to other brands and users, Facebook users can navigate around SNL’s historic 8H studio during its 40th anniversary special, virtually swim with the sharks on Discovery’s page or take a peek of war-torn Afghanistan on Vice. The video that got the most excitement was from Star Wars, letting people see a scene from the upcoming film.
“There’s also a whole world of video creators and storytellers who are at the cutting edge of exploring this medium, and over the coming days they too will be able to upload their 360 videos to Facebook,” Saba wrote, hinting that more will be appearing on people’s News Feeds soon.
Facebook announced the new format in June at Cannes Lions. And earlier this month, Gatorade and Michael Kors were among the first brands to use the 360-degree experience to test out ads. While they haven’t yet launched, it’s only a matter of time at this point.
