Fan Experience Is #bringingrugbyhome

Emirates brings the Rugby World Cup full circle with a 360° fan experience, encouraging fans to fly their nation’s flag to win its #BringingRugbyHome competition.

Emirates, a partner of the Rugby World Cup, kicked-off the campaign by recruiting over 100 14-16 year olds, who won a competition by finding Emirates flags located in the 11 host cities using clues on social media, who now lead out teams before every match. 

With the Rugby World Cup underway, the campaign is giving fans the chance to have their flag bearer moment by visiting the Emirates 360° Experience based in the Richmond Fanzone. 

Camera technology captures fans from every angle flying their nation’s flag. The video can then instantly be shared on social media, with the chance to win a trip to Dubai. Using #BringingRugbyHome fans can also enter the competition by sharing their patriotic pictures on social media. 

Boutros Boutros, Emirates’ divisional senior vice president, corporate communications, marketing & brand said: “#BringingRugbyHome embodies Emirates role as a global connector of people, places and their passions. Our Emirates flag bearer programme is giving the rugby stars of tomorrow an unforgettable experience and connection to the sport. The activation throughout the tournament is encouraging passionate rugby fans from around the world to fly their nation’s flag and come together in a global celebration of rugby.”

Lisa Parfitt, director of experiential at Synergy added: “It was essential for us to create a campaign that put the flag bearers right at the heart of the idea. For tournament time we have extended this out to rugby fans from around the world, celebrating the global interest in the tournament and Emirates. 

“The Emirates 360° Experience uses the latest camera and digital technology, reflecting how Emirates uses the most advanced developments across all its products and services.”