Fanatics Acquires Kitbag

Fanatics, Inc., provider of licensed sports merchandise, has completed the acquisition of Kitbag, a UK-based sports eCommerce company and wholly-owned subsidiary of Findel plc. 

A multi-channel company across the UK, Europe and international markets, Kitbag runs its own site and also operates the online and retail business for more than 25 partners across European football, motorsports, rugby, tennis and golf.

Kitbag’s relationships with sports brands include Manchester United, Real Madrid, Manchester City, Chelsea, Everton, Leicester Tigers, Borussia Dortmund, French Open at Roland Garros, Wimbledon and Formula One.

Kitbag also operates the eCommerce businesses for the National Football League, National Basketball Association and National Hockey League in Europe.

It also adds to Fanatics’ event and in-venue retail, at venues including Manchester City and Everton, and events such as the Ryder Cup and the Solheim Cup.

“We could not be more excited to work with the Kitbag team to build upon their multi-channel capabilities, expertise in soccer and strong portfolio of partners to accelerate both our US and international growth,” said Doug Mack, CEO of Fanatics. “Fanatics and Kitbag are a nearly perfect complement, creating a complete platform for sports fans, leagues, teams and manufacturers globally, which will grow the licensed sports industry.”  

Andy Anson, CEO of Kitbag, added: “Kitbag and Fanatics are complementary businesses. Fanatics’ focus has been to grow and develop business in North America, while the majority of Kitbag’s presence is in Europe and the rest of the world.

“As a consequence, the globalisation of all the major sports we serve together creates significant opportunities for future growth and expansion.”