Farah Takes Nabufit Ambassador Role

NABUFIT has signed four-time Olympic champion Mo Farah as its latest brand ambassador for its online fitness platform.

Farah joins the likes of FC Barcelona’s Neymar Jr, former goalkeeper Peter Schmeichel, and table tennis player and Olympic medal winner Michael Maze in ambassadorial roles for the brand.

As part of the agreement, Farah will provide exclusive training programmes, interviews and help motivate and inspire people to live a more active and healthy life.

“I am very honoured to be part of the NABUFIT line-up of legends and I cannot wait to start recording the workouts. With the success NABUFIT is already experiencing it is very interesting to be part of the future development of the App,” said Farah.

NABUFIT recently reached more than 240,000 downloads in more than 200 countries in the first three months on the market, placing significant emphasis on its online fitness portal.

Brian Palm Svaneeng Mertz, CEO of the brand, commented: “We are very proud to welcome Mo Farah to our team of international sports stars and legends. He has shown an extraordinary commitment to his sport and his fans, and that now includes providing unique content to the NABUFIT platform. With his great values, positive attitude and endurance Mo Farah inspires a lot of people, which makes him a perfect match for NABUFIT.”

The NABUFIT users can expect to see Mo Farah featuring in the app from January 2017.