Fast Track Gets Wooden Spoon For Rlwc

International sports marketing agency Fast Track has been appointed by Wooden Spoon, the children’s charity of rugby, to manage their Official Charity Partnership with Rugby League World Cup 2013.

Fast Track, part of the CSM Sport & Entertainment group, will be advising, developing, and creating experiential activity and content to raise awareness of the charity, fundraise and build membership in the build-up to and throughout the tournament. 

The charity will return funds raised during RLWC2013 – which starts at the Millennium Stadium with its Opening Ceremony on 26th October – to develop a long-term legacy within the Rugby Football League (RFL) community, which will benefit disadvantaged young people throughout Britain.

In its 30th year of operation this is the first major event in rugby the charity has officially partnered and is a move forward for the charity under new CEO, Steve Holt, who joined this year from Sport Relief. 

Steve Holt, CEO of Wooden Spoon, said it was the agency’s experience in the sport that played a factor: ‘Fast Track has unrivalled experience in both rugby codes, with the Rugby Football League (RFL), Land Rover and HSBC as fellow clients. Their experiential and content credentials and experience of working closely with the RFL will hopefully help us in this important new partnership.’

Jon Wyatt, managing director of Fast Track added: ‘Fast Track has long standing worldwide experience of delivering for rugby partners and sponsors. We know first-hand the impact a successful RLWC2013 can have on the sport and for its partners and we look forward to working with Wooden Spoon increasing their brand awareness and support.’

The partnership was launched at the end of September with the support of RLWC2013 ambassador Gareth Thomas and Wooden Spoon ambassador Shaun Edwards at Trinity Fields School and Resource Centre in South Wales, a beneficiary of Wooden Spoon.