Fat Lad At The Back Confirms Ribble Deal

Cycling wear brand Fat Lad At The Back (FLAB) has partnered with Ribble Cycles.  

The deal will see Ribble Cycles carry the full FLAB range online, including womenswear, menswear and accessories.

FLAB is a cycling and sportswear brand born out of Yorkshire and produced in Italy. The brand offers performance cycling, triathlon and running wear for men and women in sizes ranging from 36″ to 58″ chest and 34″ to 50″ bust.

FLAB, founder, Richard Bye said: “This is a significant development for the brand. Ribble Cycles is one of the most respected retailers in the country combining over 100 years’ heritage with an innovative and ambitious approach to retailing and design.

“We’re delighted to be partnering with Ribble, not only as a close reseller of our garments but also with some other exciting initiatives in the months to come. We’re looking forward to seeing the products feature online from the end of the month.”   

Justin Maguire, clothing buyer, Ribble Cycles added: “Fat Lad At The Back has a fantastic fit with Ribble Cycles. Following what has been an incredible year, we’re looking for new opportunities to further grow the business and reach new customers.

“Fat Lad At The Back presents a great opportunity for us to do so. In just over three years, the business has established itself as one of the UK’s leading manufacturers of cycling wear, catering for cyclists of all sizes and amassing an impressive following. We’re looking forward to working together and to achieving our shared business goals.”