Fenwick’s Joins Tour Of Britain
Fenwick’s has been appointed as the official bike cleaning partner to the Tour of Britain and the Aviva Women’s Tour.
As a part of the three-year deal the broomwagon in both the Tour of Britain and Aviva Women’s Tour will be branded by Fenwick’s, showcasing the bike cleaning brand to spectators at the roadside in both events across 13 days.
In addition, riders in the official sportives of both events will be able to sample Fenwick’s products at the Tour Ride Northamptonshire on Sunday 17th July and the Tour Ride Worcestershire on Sunday 9th October.
Fenwick’s will also become a partner of the Pearl Izumi Tour Series televised town and city centre races, which will take place at ten locations across England, Scotland and Wales during May and June.
Fenwick’s will have branding and hospitality at all events, plus sampling and marketing opportunities in the event promotional zones at the Pearl Izumi Tour Series, Aviva Women’s Tour, and Tour of Britain.
Jonathon Smith, owner of Fenwick’s said: “Fenwick’s is truly honoured to support SweetSpot and the Tour events. As a British company who are big fans of cycling, we think it is the perfect partnership, enabling us to share our knowledge, expertise and passion at the Tour events with other cyclists, from the sportive rider, right through to the best riders in the world. There is no other sport that has the same accessibility, reach and coverage. It’s a pleasure to be able help and support everyone who takes part.”
