Fifa Agrees Sky Media Appointment
FIFA has appointed Sky Media as the official and exclusive ad sales representatives for the FIFA+ platform across Europe, the UK, and Ireland.
This representation agreement comes ahead of the FIFA Women’s World Cup 2023 beginning on Thursday 20th July, where the FIFA+ streaming service’s coverage will include streams of the tournament, full match replays, highlight cut downs, match previews, among other features – territory dependent.
The news follows extensive global expansion efforts from FIFA+, which has seen the platform join a number of connected TV apps and FAST channels.
“This collaboration comes at an exciting time as we prepare to showcase the FIFA Women’s World Cup 2023, and we are confident that together we will deliver an outstanding digital experience for football fans.”
Romy Gai, FIFA Chief Business Officer
The collaboration with Sky Media, the advertising sales house of Sky, represents a strategic move to continue to provide brands with attractive audiences and impactful inventory that further monetizes FIFA+ content in key territories.
Romy Gai, FIFA’s Chief Business Officer, said, “We are thrilled to have Sky Media as our official ad sales representatives for FIFA+ in Europe, the UK, and Ireland. Sky Media’s expertise and leading capabilities in advertising sales will maximize the commercial success of FIFA+ content enabling us to create new commercial opportunities.
“This collaboration comes at an exciting time as we prepare to showcase the FIFA Women’s World Cup 2023, and we are confident that together we will deliver an outstanding digital experience for football fans.”
Brett Aumuller, Managing Director of Sky Media, added, “It’s great to be collaborating with FIFA as they move into the connected TV and FAST channels space. We already offer great football content to advertisers and adding FIFA+ will make it an easier and more compelling proposition for brands.
“The decision to appoint Sky Media as the exclusive ad sales representatives for FIFA+ follows the platform’s remarkable first year of operation.
“During the FIFA World Cup Qatar 2022, FIFA+ generated an incredible 190 million views on match recaps, captivating fans with expertly curated highlights while an innovative livestream in Brazil attracted over 40 million unique visitors and set new world records.”
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