Fifa And Universal Music Group Launch Fifa Sound Collaboration
FIFA has announced a new ‘entertainment strategy’ designed to create new connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
‘FIFA Sound’ will kick off with the launch of an eight-episode FIFA PlayOn podcast series hosted by Universal Music Group’s global chart-topping artist Liam Payne and co-hosted by sports broadcaster Jaydee Dyer, pairing footballers with musicians for ‘unforgettable conversations’.
In each episode, famous footballers from around the world will discuss transformative moments from their careers – on and off the pitch – through the songs that have provided a soundtrack to their lives. The players will be joined by an award-winning musician who inspired them, as they explore the interplay between music and football in their lives.
Olivier Robert-Murphy, Executive Vice President, Universal Music Group for Brands, said: “We’re delighted to be able to launch this collaboration between FIFA and Universal Music Group, which brings together two of the world’s biggest and most influential passion points – football and music – to create a series of unique fan experiences.
“Starting with the launch of the PlayOn Podcast series, these initiatives will showcase the symbiosis and shared bonds between the world’s best footballers and musicians alongside the fans that idolise them globally.”
According to football’s governing body, PlayOn is the first of many new initiatives that FIFA will be launching in the coming months as part of its strategic collaboration with Universal Music Group for Brands – a division of Universal Music Group.
