Fifa+ Appoints Eleven To Support Ott Platform

Sports and entertainment media company ELEVEN has reached an agreement to provide services to FIFA to add live matches from FIFA’s Member Associations onto its new digital platform FIFA+. 

FIFA+ is a digital service created to connect football fans to more of the sport globally. Launched on 12th April, FIFA+ will give fans worldwide access to up to 40,000 live fixtures a year.

Under terms of the new agreement, London-headquartered ELEVEN will play a key role in supporting the production, delivery and distribution of the aforementioned live content on FIFA+, and will also help support the creation of commercial opportunities. The sport media company’s proprietary streaming technology will power live matches on FIFA+.

As a provider for FIFA+, it will also be responsible for populating the platform with an unprecedented volume of live football from around the world. Thousands of games from FIFA’s Member Associations have already been secured, and the content portfolio will expand significantly over time.

Pedro Presa, ELEVEN Group Chief Advisor for DTC & Strategic Projects, said, “We’re thrilled to work with FIFA+ to power this revolutionary new service for football fans. FIFA+ will be home to an unprecedented volume of live football, and leagues and Member Associations from around the world will have the opportunity to showcase their competitions to a global audience. We are particularly proud that the new service will make the women’s game more accessible to fans than ever, comprising more than one-third of all live games streamed each year.”

Dave Roberts, Director of MA/OTT and Digital, FIFA+, added, “ELEVEN are strongly positioned to bring football at all levels into the spotlight. By working together, we hope to shine an even brighter light on football from around the world – from men’s and women’s senior football to the youth game.  We’re very excited about how ELEVEN will help FIFA+ deliver a first class live offering to football fans and Member Associations throughout the game.”

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