Fifa Names Brazilian 2014 Sponsor

World football governing body FIFA has unveiled the first Brazilian sponsor for the 2014 World Cup in the form of the country’s largest telecommunications company, Oi.

In a landmark agreement, which begins in 2011, Oi will become the official FIFA World Cup telecommunications service provider for the 2014 FIFA World Cup Brazil.

Already a major contributor to sporting development within its homeland, Oi is set to play a major role in hosting the most eagerly anticipated sporting event of recent times in Brazil.

‘Efficient and reliable communications are a vital and integral part of everything we do in the modern world, and to approach a FIFA World Cup without the help and expertise of a major telecommunications provider would be unthinkable. We are therefore delighted to announce that Oi will be joining FIFA as a global sponsor for the 2014 FIFA World Cup Brazil,’ said Thierry Weil, director of FIFA’s marketing division.

Oi’s agreement with FIFA begins in 2011 and will run until 2014, during which time the telecommunications giant will enjoy global rights aimed at consolidating the Oi brand as a supporter of the 2014 FIFA World Cup, as well as reinforcing the company’s image both at home in Brazil and throughout Latin America.

Oi is the largest telecommunications company in Brazil, offering local and long-distance voice transmission, mobile telephony, data communication, internet and entertainment.