Fifa To Push 2011 Wc With World Tour
FIFA and the Local Organising Committee of the Women’s World Cup 2011 in Germany are set to embark on a worldwide tour to promote the tournament.?
FIFA and the president of the 2011 World Cup LOC, Steffi Jones, are to head a welcome tour of the 15 countries participating in next summer’s tournament.
The six legs of the tour, which starts in December, will each feature two events – one event will focus specifically on women’s football, with FIFA and the host football association promoting both the World Cup and the importance of women’s football development.??
The other event will see the LOC, in cooperation with the German Federal Foreign Office, provide 150 invited guests from the worlds of politics, sport, business and culture with an update on the status of the preparations and details ahead of next summer’s competition.??
The delegation will clock up a total of 120,000 kilometres and 180 hours in the air.
The 2011 welcome tour will start in Sydney on 8th December 2010 before heading to Europe in January.
The FIFA and LOC welcome and promotional tour of the participating nations is the first in the history of the FIFA Women’s World Cup.
‘This tour is a fantastic opportunity for us to introduce ourselves as welcoming hosts and continue to drive international awareness of the FIFA Women’s World Cup. Simultaneously, our goal is to boost the women’s game by deploying FIFA’s wide-ranging expertise,’ said Jones.
Tatjana Haenni, head of FIFA women’s competitions said: ‘This promotional tour alongside one of the world’s strongest associations in the development of women’s football is a perfect showcase for FIFA to underline its own commitment to the women’s game.’
