Fifa Sign First Ever Green Sponsor

FIFA has announced that it has signed a deal with Yingli Green Energy Holding Company Limited – the first renewable energy company in history to sponsor the FIFA World Cup.

The company, which holds the brand Yingli Solar, has also become the first Chinese company to seal a global sponsorship deal with FIFA.

By establishing this partnership with FIFA, Yingli Green Energy is aiming to further its strategic marketing initiatives worldwide in conjunction with the FIFA World Cup.

Yingli Green Energy’s sponsorship agreement for this summer’s World Cup gives the company global marketing rights, including certain ticket, perimeter-board advertising and media rights as well as the right to showcase its solar products at the fan zones in the FIFA World Cup stadiums.

The tournament is to be held in South Africa from the 11th June to the 11th July.