Fifa Unveils New Marketing Slogan

FIFA has unveiled its new marketing slogan, ‘For the Game. For the World’, as
part of a move to put social responsibility at the fore of the football
governing body’s activities.

The new slogan, which replaces the long standing ‘For the Good of the Game’
strapline, was unveiled by FIFA president Sepp Blatter at the organisation’s
annual Congress being held this week in Zurich.

The slogan comes into effect on 1st June and will be used to promote FIFA’s
increasing role in developing social responsibility and community programmes
through football.

Blatter described the new slogan as summarising ‘FIFA’s mission to develop
the game, touch the world and build a better future’.

The move by FIFA to put social responsibility at the heart of its
organisation comes in response to growing calls for sports governing bodies to
be more transparent and more active in their investments in society.

In his address at the Congress, Blatter spoke about the challenges that lie
ahead: ‘This Congress has to show us the path that our wonderful football
movement and the FIFA family needs to follow. Away from the headlines about
major tournaments and matches, football has so many hidden stories to tell about
the game’s power and aura.

‘With that in mind, in autumn 2007 FIFA will present 26 short films and make
them available, free of charge, to the world’s media in order to take such
aspects of its activities to a wider audience.’

As expected the FIFA Congress also saw Blatter installed as FIFA president
for a third term of office taking him through for another four years.