Fifa World Cup Album Raises Funds For Charity

Sony Music Entertainment has announced that Listen Up! The Official FIFA World Cup 2010 Album, that served as the soundtrack to the 2010 World Cup in South Africa, has raised over £1.45m for African causes through worldwide sales of the album and its singles. 

The majority of the proceeds from the project have been designated by the artists featured on the album and FIFA, to be contributed to 20 Centres for 2010 the official campaign of the 2010 FIFA World Cup South Africa. 

The campaign aims to encourage positive social change in disadvantaged communities by building twenty Football for Hope Centers for education, public health, and football across Africa. 

The remainder of the proceeds have been designated by other participating artists to be donated to various other charitable causes benefiting Africa, and Sony Music has agreed to waive all profits from this project to make these donations possible. 

Federico Addiechi, Head of FIFA Corporate Social Responsibility, said: ‘We are delighted about this additional extensive investment into the legacy project of the FIFA World Cup that is bringing change to disadvantaged communities across Africa. Sony has already been an invaluable partner for many of our social projects, and we are very glad to continue this collaboration.’

Listen Up, features original collaborations between international artists and African writers, producers and performers in an effort to showcase the vast talents within Africa, and includes the single, Waka Waka (This Time For Africa) by Shakira featuring Freshlyground. 

The song, which also served as the Official Song of the 2010 FIFA World Cup, has sold more than 3 million digital copies around the world, and went to Number 1 in 15 countries. 

In the four weeks of the FIFA World Cup alone, it sold more than one million copies. 

The 12-track compilation album also includes the Official Anthem of the 2010 FIFA World Cup,Sign of A Victory by R. Kelly and Soweto Spiritual Singers, and the Official Mascot song, Game On by Pitbull, TKZee and Dario G.