Fifa.com Attracts Record Visitors
World football governing body FIFA has announced record for visitors to its website FIFA.com during the World Cup in South Africa.
On 15th June 265m pages were accessed by nearly 10m visitors, when Brazil beat Korea DPR in their debut game.
This builds on the total of 1.6 billion pages accessed by nearly 53m individuals on FIFA.com in the first two weeks of June – a record in itself.
By comparison, a total of 48m unique users visited FIFA.com over the entire four weeks of the 2006 World Cup.
The previous daily record was set on in 2006 when tournament winners Italy played the Czech Republic and generated 250m views.
Beyond FIFA.com itself, FIFA President Joseph S. Blatter is making a major impact with his comments on Twitter.
His page, www.twitter.com/seppblatter, launched on 10th June, is now one of the fastest-growing on the social networking site, with his vuvuzuela tweet attracting followers at a rate of 9 per second.
FIFA.com Club has 4m registered users from around the world – 14% of them women.
Italy’s captain Fabio Cannavaro has proved a durable idol: the most popular photo on the site remains the shot of him triumphantly holding aloft the World Cup Trophy in 2006.
