Fifty Digital Announces Two Client Wins
Fifty Digital has been selected for briefs by the Red Bull Air Race and SBG Sport Software (SBG).
Red Bull Air Race has enlisted the agency, shortlisted for Young Agency of the Year at the BT Sport Industry Awards 2018, to provide digital strategy and content direction to showcase the race through its pilots’ social media channels.
The agency aims to heighten the social channels to tell stories from their perspective and advise on strategies for the Red Bull Air Race digital channels.
James Campbell, Fifty Digital, co-founder, said: “We’re thrilled to be working with Red Bull Air Race. It’s a fantastic opportunity to enhance the digital channels of one of the most unique motorsports in the world. Working with the pilots to optimise their social content, we aim to use their different branches of influence to inform and heighten awareness of the core Red Bull Air Race channels.”
Meanwhile, SBG, a software and technology company behind applications such as FIFA’s Focus VAR system and extensive real-time pit wall technology in Formula One and motorsport, has also selected the agency to design and build its new website.
The objective of the website is to help build the profile of SBG and ensure software solutions are easily accessible, explained and well-presented via the corporate site.
Nick Jackman, co-founder, Fifty Digital, added: “SBG are ever present in the fabric of the world’s most iconic sporting events. From Premier League football to the Monaco Grand Prix and the Olympic Games, SBG are there in the background ensuring everything runs smoothly for fans, officials and competitors alike.
“We’re delighted to be helping such a distinguished company to create a website which is cutting-edge and as high-quality as the software services they provide to their customers.”
