Fifty Digital To Lead Iaaf’s Digital Push
London agency Fifty Digital has been appointed to lead the digital and social media output of the International Association of Athletics Federations (IAAF).
The win will see the Soho-based agency help activate the IAAF’s social channels, engage with the worldwide athletics community and drive digital growth for the international governing body of the sport.
The brief encompasses all events in the IAAF World Athletics Series, including the 2019 World Championships, which will take place in Doha, Qatar, between 27th September and 6th October, and also includes an emphasis on bringing to life the the ‘sport for all’ narrative as the IAAF seeks to drive a more inclusive participation agenda.
Fifty Digital takes over from Haymarket, which launched and ran SPIKES, the IAAF’s digital editorial and social media brand over almost a decade, and whose contract expired last year,
Commenting on its new client addition, James Campbell, Fifty Digital, Co-Founder, said: “We are thrilled to be working the IAAF. Not only was it pleasing to pitch and ultimately win the business, it is brilliant to be starting this work and getting stuck in from day one.
“To work with such a high-profile, global federation is an honour for us and we are proud to have been selected.
“There is so much potential here with lots of work to be done and the whole team is buzzing to be involved.”
This month has already seen the digital, sport and sponsorship agency appointed by The London Landmarks Half Marathon to drive commercial growth through partner acquisitions.
Earlier this year, the agency was also appointed by Puma to amplify Puma Motorsport’s social media channels, another platform-specific brief which saw it shortlisted for Young Agency of the Year at the BT Sport Industry Awards 2018.
