Fifty Digital Secures Puma Motorsport Brief
Fifty Digital has been appointed by Puma to amplify Puma Motorsport’s social media channels.
The social media brief will see Fifty Digital, shortlisted for Young Agency of the Year at the BT Sport Industry Awards 2018, work with Puma Motorsport on Instagram.
The platform-specific brief will see the agency create content, implement digital strategy, manage giveaway competitions, run paid promotion campaigns and engage influencers.
Puma Motorsport operates across the top teams in Formula 1 including Mercedes-AMG Petronas, Scuderia Ferrari, Aston Martin Red Bull Racing, as well as in DTM with BMW Motorsport and in Indy Car with Team Penske.
According to the agency, there will be opportunities for collaboration with all of the teams involved with Puma Motorsport and Fifty Digital will be helping to broaden the impact of each team within the brand’s digital network.
Fifty Digital is joined on the Young Agency of the Year shortlist by Earnie, MATTA, Onwards, TwelfthMan and WeAreFearless. The winner will be announced at the BT Sport Industry Awards 2018 on 26th April. Find out more here.
