Fifty-three Six Wins Bath Rugby Brief
Sports marketing specialist Fifty-Three Six has announced its appointment by Bath Rugby as the club’s lead digital agency for the 2018-19 season.
Dublin-based Fifty-Three Six will be tasked with driving ticket sales for Bath’s major Twickenham fixture, The Clash, on April 6th against Bristol.
The agency’s work will also focus on increasing the club’s retail sales as part of a wider digital strategy.
Tom Fox, co-founder at Fifty-Three Six, commented: “We are thrilled to be partnering with Bath Rugby for a second season running, following a successful first year working together.
“Bath Rugby are extremely progressive in how they use digital platforms to connect with their significant fanbase and we are thrilled to be playing a part in this.”
Vicki Smith, marketing director at Bath Rugby, added: “We are pleased to be extending our partnership with Fifty-Three Six who supported us last year with our digital strategy and our marquee fixture, The Clash.
“Over 120,000 fans have attended the fixture in Twickenham over the last two years and we are very excited about bringing the West Country derby to the home of English Rugby in 2019.”
Bath Rugby adds to Fifty Three-Six’s client portfolio, which also includes the GAA, eir, eir Sport, Allianz, Star Sixes, Sky Bet, bet365, bWin, IRFU, WRU, RFL, NBA, Great British Racing and Cage Warriors.
