Fitness First Hits Home Run Deal
Limelight Sports is set to re-launch Home Run this summer with Fitness First signing as the title partner of the commuter running experience, which provides commuters with a guided running network, allowing Londoners to run all or part of their way home.
Fitness First Home Run, created and delivered by Limelight Sports and organised in six week intervals, hosts runs across four routes within inner London including a bag carrying service for participants to lighten the load for their run home.
David Jones, UK marketing director at Fitness First commented: ‘Partnering with Limelight Sports on Fitness First Home Run will allow us to offer our members the opportunity to transform their commute home into a convenient and healthy activity to compliment their regular gym training. We are delighted to be involved with such an innovative programme that helps Fitness First realise its ambition to motivate members to go further.’
Bastien Hibon, marketing director at Limelight Sports added: ‘During the London 2012 Olympics we saw an incredible demand for Home Run and to be able to re-launch the programme with the support of Fitness First is very exciting. At Limelight Sports we are committed to delivering engaging and innovative sports experiences and Fitness First Home Run will create a social way for Londoners to both get home and get fit.’
According to the official website, run routes for 2014 will be launching soon.
