Fitness First Looks To Expand Digital Fitness
Fitness First’s Connected Fitness Labs and Wexer Virtual Connected Fitness Labs, a stand-alone subsidiary of Fitness First, and Wex Virtual have announced a partnership.
The two companies have combined Connected Fitness Labs’ intelligent health & fitness app and Wexer Virtual’s platform and exercise content from brands, to create a unique and extensive digital fitness solution that can be white labelled by gym chains anywhere in the world.
The new solution, that will be available with clubs’ own brands, will develop personalised workouts, set goals and provide access to a library of hundreds of exercises, video demonstrations and group exercise classes. It will track members’ progress and provide feedback on their fitness.
From an operator’s perspective, the app will provide data on member behaviour to help clubs improve the overall gym experience and drive retention. Additionally, the solution will soon have an online booking system and allow clubs to create in-club challenges and engaging digital leader boards.
The Wexer Virtual/Connected Fitness Labs solution applies the principles of behavioural psychology to deliver a truly engaging fitness experience, fusing technology, fitness expertise and motivational science to gain and retain members for longer while providing the gym chains tools to increase secondary revenue through digital services and in-app purchases.
“We work with the majority of the biggest club groups World-wide and they are more or less all looking to expand their digital ecosystems to meet an increased consumer demand for mobility, flexibility and support. It was clear to me, when I understood how strong Connected Fitness Labs’ app is, that we, by combining our technologies, can meet that need in our industry”, says CEO of Wexer Virtual, Paul Bowman.
David Langridge, managing director of Connected Fitness Labs says, “Technology is shaping the future of most industries and we are really looking forward to bringing this next-generation digital tool to the fitness industry – and equally excited to be partnering with Wexer Virtual, who are already a well-known and successful brand. We believe our skill sets of digital science and fitness industry expertise combine to offer something that is very unique and very valuable to both members and operators 24/7/365.”
Bowman and Langridge expect to launch the first club group on the new solution in the third quarter of 2016. Parties interested in reviewing the app are invited to connect directly with Wexer Virtual.
