Fleetwood Football Group (FFG) has announced a new digital partnership with PT SportSuite, which will see the implementation of four new websites across the organisation.
PT’s modular media ecosystem will be adopted by Fleetwood Town FC, as well as the team’s Poolfoot Farm training facility, and South African club Hout Bay United FC.
Through the new alliance, PT will aim to ‘enhance media workflow processes, monetisation of media rights and sponsor value’ across FFG’s brands.
The collaboration will see the introduction of new digital platforms, including over-the-top (OTT) services, which will feature live broadcasts and on-demand content, a new mobile app for Fleetwood Town, and digital asset management.
Steve Curwood, CEO of Fleetwood Town, said, “PT SportSuite are leaders in digital media ecosystems, and we are absolutely delighted to have them on board as our digital partners.
“We’ve agreed to work with PT SportSuite on setting up a new-look website for Fleetwood Town, Poolfoot Farm and Hout Bay United FC, and there’s scope in the future to work on a new website for Waterford FC and Fleetwood United.
“Alongside this, the Fleetwood Football Group will see a new fresh look – I can’t wait to see the final products in the upcoming weeks and months.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.