Fleishmanhillard Appointed To Gopro Brief

FleishmanHillard Fishburn has been appointed by GoPro, as the agency looks to build its London sports offering, having recently appointed Octagon’s Chris Gratton as the division’s new head of sports & entertainment.

The win is the first for the team’s new sports and entertainment offering, headed up by Gratton and working into head of brand, Lauren Winter. 

Gratton has over ten years of sports and entertainment experience, having worked for a number of brands and sponsorship portfolios including Sony Mobile, Mastercard, ABInbev and Delta Air Lines amongst others. 

As part of the new brief, GoPro responsibilities will include consumer PR, social management and influencer marketing. Fleishman’s remit is multi-market across the UK, Germany, France and Spain, with the hub work being conducted by the agency’s London office. 

Athlete records on GoPro camera

Commenting on the GoPro win and Gratton’s appointment, Lauren Winter said: “We are delighted to be working with a brand with such heritage and equity in the entertainment and lifestyle space. Their passion for pushing boundaries aligns nicely with our own. The hiring of Chris is in parallel with wider changes in our industry. Clients want to have disciplines under one roof and Chis brings a wealth of knowledge around sponsorship and rights negotiations in a sector that shows no sign of slowing.” 

Gratton added: “This move from traditional sports marketing to an integrated communications role is an exciting one for me. FleishmanHillard is a top communications agency and so the opportunity to work here and drive this sector for the business was a no brainer. I’m delighted that the beginning of my tenure as Head of Sports & Entertainment sees us start with what will be a fun, interesting partnership with GoPro.”

GoPro joins FleishmanHillard’s current client roster that includes brands such as Bose, Crocs, Fitbit, GoFundMe, Johnson & Johnson, Singapore Airlines and Western Union.