Fleishmanhillard To Push Tie Break Tens
FleishmanHillard (FHF) has won a competitive pitch to support Tie Break Tens as the short-form tennis property seeks to grow its brand and social profile in the UK and worldwide.
FHF head of Sports & entertainment Chris Gratton will lead an account team, whose work to support Tie Break Tens will begin immediately across all social channels and digital outputs.
FHF will also assist with future global events currently in the pipeline as they are confirmed.
Tie Break Tens has developed a global presence since its first tournament in London in 2015.
The fast-paced format is based solely on tie-breaks in which every point counts, with a winner-takes-all prize of $250,000 at each event.
Tie Break Tens tournaments have attracted top players including Andy Murray, Serena Williams, Novak Djokovic and Maria Sharapova.
Host venues in cities from Melbourne to Vienna have included world-class arenas such as Madison Square Gardens.
Commenting on the appointment of FHF, Felicity Barnard, CEO at Tie Break Tens, said: “As we continue to grow the global profile of Tie Break Tens, the work that we do with FleishmanHillard will be critical to our future success.
“With exciting live tournaments in the pipeline for 2019, our growing series of grassroots events, TB10 Play, to our social media offering, we believe that FH’s combination of global creds and nimble creative thinking are the perfect fit for our brand.”
Chris Gratton added: “Tie Break Tens is such an exciting organisation to be working with, and we can’t wait to bring this new format to the masses and change the face of tennis as people know it. We see boundless growth potential for Tie Break Tens as a true mix of sport and entertainment.”
The Tie Break Tens win follows FHF’s recent relaunch of its global sports practice. It adds to a growing roster of clients under the agency’s UK Sport & Entertainment offering within its Brand Marketing practice, headed up by Lauren Winter.
