Fnatic And Freeletics Team Up For Fitness Campaign
Esports brand Fnatic has announced the launch of a new campaign with Freeletics aimed at improving the in-game performance of gamers.
The pair will team up for The Extra Mile campaign, which will see Fnatic implement Freeletics’ training methods, and is designed to help gamers unlock the next level of their potential in-game, as well as in real life.
The deal – which was brokered by German sponsorship agency SKH Sports – campaign will directly connect Freeletics with an esports audience and will aim to inspire and challenge fans to ‘not just level-up in-game, but out of game too’.
“Continuous development and hard work towards a self- set goal is what both Freeletics and Fnatic have in common,” said Daniel Sobhani, CEO, Freeletics.
“This means never giving up, never quitting, going the extra mile to achieve greatness again, again and again. Leveling up together comes naturally and I am very excited to see how we will enable this dynamic audience to physical and mental mastery together.”
Director of Fnatic’s High Performance Unit Jens Hofer added: “Modern esports performance demands so much from players both on the server and in their everyday lives. We’re happy to partner with Freeletics to help show the benefits of physical and mental fitness on in-game performance, not just for our top level pros, but for everyday gamers as well.”
The campaign content will be centred around Fnatic Counter-Strike talent, and will see Fnatic and Freeletics work together to create a ‘performance orientated environment’ for the players.
