Fnatic Opens London Pop-up Store
eSports team Fnatic has opened the world’s first store dedicated to competitive gaming, which was officially opened on 25th November in Shoreditch, London.
The shop, called Bunkr, sells a variety of merchandise including, specialist keyboards, mice, guides and Fnatic branded gear. The store was also host to an event to reveal the 2017 League of Legends player line-up.
Spread the word, we’re launching the first of its kind, an esports concept store in London & looking for rad people! https://t.co/t3ietN67Ap pic.twitter.com/aM1DQKdJo4
— Sam Mathews (@sammathews) November 14, 2016
In addition, there’s also a virtual reality area as well as a bar which serves Monster energy drink, whilst TVs play clips from matches.
The store is a pop-up and as such will only be in place for a four week period up until Christmas.
Founder and chairman, Fnatic, Sam Mathews told Inverse: “We wanna bring that feeling you get from an arena into a place which is a bit closer to home. So people can watch a live tournament, they can be amongst their friends, and it’s actually really representative of esports in general.”
Benoit Pagotto, Fnatic, head of marketing, added: “Esports is something you need to experience. Right now, the opportunity to experience it is either online, but if you’re not accustomed it can be daunting or a bit crazy when you see all these things happening, or a real physical tournament.”
