Fnatic Raise €10m And Launch Crowdsource Campaign

Esports organisation Fnatic has raised $10 million in its latest funding round, as it embarks on a new fan engagement campaign that lets followers invest further in the organisation.

The funding round was led by venture capital firm Beringea, and as part of the investment the firm’s Chief Investment Officer, Karen McCormick, will join Fnatic’s board.

So far, Fnatic has raised $35 million from multiple funding rounds, and on top of the $10m, is now setting up a crowdfunding campaign – in partnership with Crowdcube – which will see fans given the opportunity to invest in the business and shape its direction.

The organisation is aiming to raise $1 million through the crowdfunding campaign, with proceeds directly allocated to initiatives that will foster the advancement of Fnatic’s mission to seek out and level up the next generation of gamers.  

“We’ve been looking to conduct a crowdfund campaign for a while,” said Sam Mathews, Founder and CEO of Fnatic. “This investment provides the perfect opportunity for our community, friends and enthusiasts to join our established investors and own a piece of Fnatic.

“Crowdfunding is a dynamic and increasingly popular way to fundraise as it provides an opportunity to transform our active and engaged community into investors by giving them the chance to get closer to our journey than ever before.

“We’re very excited to be working directly with our audience, partnering with them to shape the future of Fnatic, and of entertainment, sports and gaming performance.”

Fnatic’s Chief Gaming Office, Patrick Sattermon, is a Sport Industry NextGen alumni – from 2016 – and applications are now open to join the 2021 cohort. To find out more and to submit your applications, CLICK HERE.