Football Conference Secures Title Sponsor

31 Jul 2014 | tshego
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Van leasing company Vanarama has been announced as the new title sponsor of the Football Conference, replacing online payment provider Skrill.

The new deal, negotiated by the SportQuake agency, will see the brand sponsor the fifth tier of English football, as well as the Conference North and Conference South divisions.

Andy Alderson, the managing director Vanarama.co.uk, said of the deal: ‘With the construction sector predicted to play a major role in the growth of the UK economy over the next few years Britain’s van drivers, our customers, will be at their busiest since the peak of 2007.’

‘Our research shows a clear fit between our customers and football fans UK wide and as soon as I became aware of this unique opportunity to become such an important part of the national game I just had to get involved.’

Vanarama becomes the league’s third sponsor in as many years after last year’s backer, Skrill, ended its partnership after just seven months.

Skrill had previously taken over from Blue Square after signing an agreement just two weeks before the start of the new season – almost a year ago to the day.

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