Football League Agrees Youtube Deal
The Football League has announced a deal with YouTube that will see the launch of Official YouTube Channels for more than 85 clubs.
The channels will be launched by FL interactive, the Football League’s online arm and will see around 20,000 videos released every year including highlights from the Sky Bet Championship, Sky Bet League 1, Sky Bet League 2, the Capital One Cup and the Johnstone’s Paint Trophy. The channels will also have behind-the-scenes content including preview and review shows.
Richard Heaselgrave, the Football League’s chief commercial officer, said of the deal: ‘This is completely new territory for The Football League and fits with our vision of entertaining fans seven days a week, 365 days a year rather than for just ninety minutes every Saturday.To do this we are investing in new resources and platforms to deliver better, more diverse content to fans when and how they want it. This new agreement is a crucial element of that strategy as it gives clubs a truly global platform from which to engage with both new and existing fans through regular, creative and original programming.’
Stephen Nuttall, senior director, YouTube Sports EMEA, added: ‘A partnership with The Football League, notably during its 125th Anniversary season, will expand the fast growing range of football content that YouTube’s viewers the world over can enjoy. The Football League and clubs in its FLi network will provide entertaining, fresh and fun content, including match highlights and news, throughout the week.’
