The Football League has hired Threepipe’s sport division to work on ongoing PR campaigns – and its first task will be to promote The Football League Awards 2011, which will be held in London, on 20th March.
Threepipe will also be tasked with driving national, regional and online coverage around the Football League’s competitions and community initiatives – as well as creating campaigns to encourage new fans to attend football matches.
Threepipe has previously worked with The Football League in August last year, to help launch the league’s iPhone App.
Eddie May, co-founder of Threepipe said: ‘In addition to running one of the most successful professional leagues in the world, The Football League also delivers a huge range of community initiatives and campaigns to promote football to a new audience. We are really excited about the prospect of helping to tell these stories to a wider audience’.
The Football League is the world’s original league football competition – formed in 1888 – and with 72 members, is also the largest single body of professional clubs in European football.
The league is also responsible for the npower Football League, Carling Cup, Johnstone’s Paint Trophy, and reserve and youth football.