Football League Launches Play-off Final Campaign
The Football League has launched a promotional campaign ahead of the Sky Bet Play-Off Finals that will see live score updates posted on digital advertising space in the towns and cities of the teams competing.
The live score updates are part of the League’s #OnlyOne campaign which has been created to bring the Sky Bet Play-Off Finals to the towns and cities of the competing teams. The digital screens are animated, with live reactions to goals including the detail of the goal scorer.
The Football Leauge is looking to ensure the drama and excitement of Wembley is represented in the local towns and cities of the teams competing in the Sky Bet Play-Off Finals.
The #OnlyOne campaign marks the first time The Football League has promoted the Play-Off Finals to a regional audience in this way, and is the latest in a series of marketing activities to promote its events at Wembley.
For each of the three match days, live score updates will be displayed on regional 6-sheet posters in the towns and cities of the competing teams. When a goal is scored that clubs figure celebrates with confetti, and the spotlight is turned off on the team conceding the goal.
The advertising inventory will be supported by online archive content of classic Play-Off Final matches and moments.
‘There Can Only Be One’ rolls on from a regional advertising campaign during the Semi-Finals that saw The Football League use each clubs shirt displayed across the towns and cities of competing teams, with a call to action to purchase tickets.
Drew Barrand, marketing director at The Football League said: “We wanted to take the drama and excitement of this weekend’s Sky Bet Play-Off Finals to the local towns and cities of the teams competing in the Finals. By providing live match updates and animated creative during the game we hope to engage a wider audience in these regions beyond the many thousands of fans that will be in the stadium.
“The Football League is committed to finding new and innovative ways to enable more and more people to enjoy our competitions.”
