Football League Launches #shirtofsupport
The Football League has revealed its plans for the Capital Cup Final at Wembley, which will include giving fans of Liverpool and Manchester City a digital personalised club shirt.
The #ShirtOfSupport campaign will see Liverpool and Manchester City fans who tweet their club’s Twitter handle alongside either #RedsAtWembley or #CityAtWembley receive an instant response containing their club’s shirt personalised with the fan’s Twitter handle on the back, as well as a thank you message from the Football League and a fan number.
Throughout the week, The Football League will be tracking the number of fans that register their support for both clubs, with fans able to get an instant update on which of club has registered the most supporters ahead of the final by tweeting their club’s final hashtag to @CapitalOne_Cup.
Each club will also be given a visible presence at Wembley Stadium Connected by EE on match day, with the Twitter profile pictures of fans registering for #ShirtOfSupport being used to create a mosaic image to be displayed at the match.
On match day, for the #FinalCam part of the campaign, fans can tweet @CapitalOne_Cup using the hashtag #WembleyWay to trigger an instant photo reply from a camera positioned to show fans making the way to the stadium along ‘Wembley Way’.
At any point during the 90 minutes, plus extra-time and penalties, supporters will be able to simply send a tweet to receive an instant photo of their team’s dugout, taken by cameras placed next to the technical area.
To round off the campaign, The Football League will be sending a congratulations tweet after the final whistle to fans of the winning team who registered for their #ShirtOfSupport. The Tweet will include a photo of the winning team lifting the trophy.
Drew Barrand, marketing director, The Football League, said: “The Football League is always looking at innovative ways to engage our fan base around our major events. This year’s Capital One Cup Final activity once again breaks new ground by bringing a unique first to Twitter for the UK sport industry.
“We look forward to both sets of fans backing their team and receiving their #ShirtOfSupport, as well as for the first time ever, providing supporters with exclusive images of their team’s bench during the match through our unique #FinalCam activity.”
