Football League Renews Pitch International Deal

15 Feb 2016 | tshego

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Pitch International will remain the sports marketing agency responsible for Football League overseas broadcasting rights.

The deal includes the Championship, League One, League Two and the knock-out stages of the League Cup and Football League Trophy for five seasons.

The contract runs from the 2017/18 until 2021/22, with the current five season deal ending in the 2016/17 season.

Whilst financial details of the agreement were not disclosed, in a statement the Football League said it was a “record” deal that will “deliver a 68% increase on existing agreements”.

The Football League also announced a rebrand in November 2015, changing its name to the English Football League and also unveiling a new logo to be used from the 2016/17 season.

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