Football League Signs Mccoy’s Deal

The Football League has partnered with McCoy’s to become its official crisp after agreeing a new deal with the brand’s holding company, KP Snacks.

The partnership with the Football League – which covers the second, third and fourth tiers of English football – will include an on-pack promotion offering fans the chance to win ‘money-can’t-buy prizes’ and match tickets.

Shaun Harvey, the Football League’s chief executive, said of the deal: ‘Like the Football League, KP Snacks have been a familiar part of British life for more than a century and we, and our clubs, look forward to working successfully together in the future.’