Football League Strikes Coral Sponsorship
The Football League has appointed bookmaker Coral as its new official betting and gaming partner in a three-year deal beginning from the start of next season.
The new contract will see Coral, which operates over 1,600 licensed betting shops throughout the UK, also become the official online betting and gaming partner of FL Interactive (FLi) – the digital arm of the Football League.
As FLi manages and develops the internet and mobile rights for 82 clubs from the Football League and Premier League, the deal will give fans access to place bets through their team’s own websites.
As well as visibility on one the Football League sites, Coral, which is part of Gala Coral Group, will also benefit from significant advertising exposure and hospitality at the Football League’s Final events and access to tickets at league matches for participating clubs.
