Ford Renews Talksport Partnership
Ford has renewed its sponsorship of the Alan Brazil Sports breakfast on talkSPORT for a twelfth consecutive year, making the deal the longest running sponsorship on any national commercial radio station in the UK.
Ford’s sponsorship runs across all of talkSPORT’s platforms, including print, online, digital and on-air.
According to the most recent set of RAJAR figures the Alan Brazil Sports Breakfast show reaches over 1.5m listeners – its higher ever on record. Having hosted the breakfast show on talkSPORT for almost 15 years, Brazil is one of the UK’s longest serving radio presenters.
Commenting on the partnership, Adam Mills, Sales Director, talkSPORT, said: “talkSPORT has grown enormously over the past twelve years but our strong partnership with Ford has been a consistent throughout, and it’s testament to the strength of the station that the brand has renewed for another year.
“It’s been a monumental few months for the Alan Brazil Sports Breakfast, with record breaking figures and Alan being inducted into the Radio Academy Hall of Fame, and I’m looking forward to more success in 2015 alongside Ford.”
Richard Beard, head of marketing, Ford, added: “Ford’s long standing partnership with the Alan Brazil Sports Breakfast provides the perfect platform for Ford to talk to their audience in a deeper and engaging way.
“We are all pleased to share in the recent successes of the host and the station and look forward to driving innovation within the partnership in 2015.”
